The purpose of dynamic QR codes

The purpose of dynamic QR codes

Dynamic QR codes are designed to manage updatable information, optimize business processes, and improve customer communication.

They allow businesses to update menus, prices, schedules, documents, and promotions without reprinting materials. This flexibility helps companies save time, reduce costs, and deliver more relevant information to customers.

Key purposes:

• updating menus and promotions;
• managing product catalogs;
• keeping documents up to date;
• personalizing content;
• running A/B tests;
• collecting analytics;
• integrating with CRM/ERP systems;
• reducing printing costs.

Where they are most useful:

• restaurants;
• retail and marketing;
• logistics;
• education;
• events;
• government services.

Business benefits:

• lower expenses;
• higher conversion rates;
• improved customer experience;
• data‑driven decision making;
• reduced workload for staff.