Comparison of static and dynamic QR codes

Comparison of static and dynamic QR codes

Static and dynamic QR codes differ in how they store data, how flexible they are, and where they are used. Choosing the right type depends on the needs of the business.

Although both types look identical visually, their functionality is fundamentally different. Static QR codes are ideal for permanent information, while dynamic QR codes are designed for content that needs regular updates.

🔹 1. How they work

Static QR codes

• data is embedded directly in the image;
• cannot be changed after generation;
• work offline;
• require no servers.

Dynamic QR codes

• data stored on a server;
• QR contains only an identifier;
• content can be updated anytime;
• support analytics and redirects.

🔹 2. Content management

Static QR codes

Best for permanent information: contacts, Wi‑Fi, instructions, social links, product packaging.

Dynamic QR codes

Best for frequently changing information: menus, promotions, schedules, catalogs, documents, marketing campaigns.

🔹 3. Analytics and marketing

Static QR codes

• no analytics;
• cannot measure performance.

Dynamic QR codes

• scan count, geography, device data;
• A/B testing;
• UTM tracking;
• marketing optimization.

🔹 4. Cost and maintenance

Static QR codes

• free to use;
• no server required;
• ideal for printed materials.

Dynamic QR codes

• require a platform;
• eliminate the need for reprinting;
• allow instant updates.

🔹 5. Best use cases

Static QR codes:

• business cards;
• product packaging;
• manuals;
• permanent links.

Dynamic QR codes:

• restaurants;
• retail and marketing;
• logistics;
• education;
• events;
• government services.

🔹 6. Summary table

Conclusion

Static QR codes are ideal for permanent, unchanging information. Dynamic QR codes are the best choice for businesses that need flexibility, analytics, and real‑time updates.